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Color: Red
Size

Regular fits almost everyone. Only pick XL if you are known to have a particularly large head.

Regular price 1 562 SEK
1 562 SEK Regular price Sale price
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+ Free shipping

Availability: Backorder.

Current estimated production time is: 2-3 weeks.
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Norwegian Heritage Embodied

Classic Hand Knit Wool Beanie

The Southlander

  • Hand knit in Norway over the course of 4 hours
  • 80% sheep wool
  • All-season, with 20% nylon, allowing the yarn to be thinner while still durable
  • Timeless rib knit pattern
  • No tag or seam (fold as you will)
  • Regular size is recommended up to about 60cm head size, XL above that.

Detailed Description

The Southlander is a hand knit wool beanie hat, rib-knit in Norway, the old fashioned way, with knitting needles — no machinery. It’s made with high quality 80% sheep wool yarn, developed on the Norwegian West Coast. The wool’s coarseness is well below the itchiness level of 30µm, making it soft and comfortable to the average wearer. It is a thin, all-year wear, with no tags or markings, making it naturally a fold-it-as-you-like beanie.

Being wool, it enjoys the inherent qualities of the material — wool’s ability to draw a lot of moisture into itself, leaving your skin dry even when sweating. It is also naturally anti-bacterial, and can go a long time only being aired out, not washed.

Thinner yarn for an all-year wear

While most of our models are 100% wool, the 20% nylon in this one allows the yarn to be thinner, without losing durability. This makes this beanie more of an all round wear. It shines in everything from cool summer nights, to windy hikes, to fall and spring days. Many use it in the winter too, as long as the temperature doesn’t fall too far below freezing. While we experience temperature differently, 0°C/freezing point to 15°C/60°F is generally a good sweet spot.

Sizing

The Southlander comes in regular and XL sizes. The regular fits most people because of its stretchiness, and the XL is much, much larger. People above 60cm head circumference, 7 1/2 hat size, are usually happier with the XL.

Sourcing the softest wool

Norwegian raw wool is available to us, but our yarn provider on the West Coast sources the wool for this beanie from Uruguay, specifically because the Norwegian raw wool is coarser, and is better used for outer layer wear, such as sweaters. The sheep used for our wool are guaranteed not to be mulesed.

The design of-, and ways to wear the beanie

The beanie’s design is a classic rib-knit, aiming to, rather than inventing something flourishy, capture the timeless look of a centuries old knitting technique.

It arrives as one long, tight knit unit ready to stretch to fit your head, and for you to fold as you will. Single fold, double fold, roll-up or even unfolded, are all valid ways to wear this beanie.

It comes without any tag or markings, which is a callback to our heritage — when my mom knit for me as a child, there were no labels anywhere. Just needles, yarn, and skillful craftsmanship — and, as we like to point out, patience.

Material & Care

The Southlander is knit with 80% sheep wool yarn, specifically sourced from the kind climate of Uruguay, to ensure soft itch-free wool. It is processed on the Norwegian West Coast, in one of Norway's oldest yarn mills.

The remaining 20% is nylon, which allows this to be a thinner more all season beanie than our other 100% wool models, while still maintaining its durability.

Wool care

  • Wash at 40°C, or pick the wool program on your washing machine. If no wool program, hand-wash it, or use "hand-wash" program on your washing machine.
  • Use only wool-approved detergent, or skip detergent alltogether.
  • Do not tumble dry!

About Wool

Hailed by Norwegians for centuries, sheep wool is the number one choice among knitters. Along with choosing wool because of its historical significance in Norwegian knitting history, there are timeless features associated with wool.

  • Wool is great at insulating in moist conditions.
  • Wool has a rough and natural look, aside from the fact that it is natural.
  • Wool is naturally flame resistant, adding an extra layer of security around the fire. (In Norway we clothe our kids in wool when we're around the bonfire.)

Shipping & Returns

We have free worldwide shipping with tracking. You can return your hat up to 60 days after your purchase, and get a full refund — if the hat is still in good shape and includes the Certificate of Authenticity. You pay for return shipping, and the refund will be issued once we've received the hat/hats back and have seen that they're in good shape.

60-Day Money Back Guarantee

You can return your hat up to 60 days after your purchase, and get a full refund — if the hat is still in good shape and includes the Certificate of Authenticity. You pay for return shipping, and the refund will be issued once we've received the hat/hats (and their Certificate of Authenticity) back and have seen that they're in good shape.

10-Year Warranty

If your hat unravels or a thread snaps with reasonable use the first 10 years after your purchase, we'll patch it up, or if that is impossible, replace it. You only cover the shipping costs.

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Knit in the Peace and Quiet of Norwegian Living Rooms

Mom knitting a red beanie

Norway made

Making you part of a 400 year old heritage

Keeping with the four centuries old tradition of Norwegian hand knitting, we knit every piece with patience and attention to detail. Our family have done so since grandma began knitting in 1932.

We are here to share with you the experience of growing up with hand knit wool, right off the needles. No gimmicks, just the wool, the honed skill, and the patience.

Hand knit wool beanie, red, portrait

The Southlander

Inspired by the rolling hills of Southern Norway

Our Southlander was an attempt to hone in on simplicity and create a classic. Norwegian culture’s deeply rooted love for the outdoors is seen in us naming our beanies after the four winds.

The Southlander is round and mellow, just like the South Coast of Norway, where it also happens to be made. It is knit using a classic knitting technique with alternating right and wrong stitches, resulting in a simple, timeless pattern, that makes for a very stretchy one-size beanie.

Sustainably knit wool beanie

Uniting the locals

Old fashioned sustainability

Norwegians already knit for pleasure, in their own houses, and we used this existing culture, to offer a secondary income for passionate knitters. We don’t employ anyone, but pay per beanie.

The Norwegian yarn mill that supplies us has been around since 1888, and are outspoken and detailed about their care for animals and humans along the entire line of production, whether its imported raw wool, or from Norway.

Leftover yarn from knits is gathered, and used first for Mom’s Market custom knits, then the final leftover stubs are used for pillow stuffing.

Frequently asked beanie questions

FABQ

About sizing in general.

The most common question is about sizing, and it is actually a bit complex, so take the time to read about your beanie below.

  1. The Southlander and North Cap are rib-knit, so they are very tight before you stretch them out by wearing them a few times. Therefore they don't have as much leeway to stretch beyond a certain point. Still it fits most people.
    For the people who describe themselves as XL head size, we added a much larger version called XL, but it should basically cover all the way up to several X's of head size, since it still is much more stretchy than any cotton beanie.
  2. The Eastfold, because of its cross-hatch knitting, is already pre-widened by the nature of the knitting technique — on top of that it has more stretch to give, and it is quite long. Therefore we've not had anyone reach out to require a larger version of the Eastfold.
  3. The Westcoaster (Regular) is designed to be worn above the ears, if double folded. It still has the stretch to fit any head, but it lacks the length for particularly large heads. The Westcoaster (Arctic Circle) is longer, but no wider, so while still having the same amount of stretch, it will also allow an XL head to have some more length to play with. So if you're either XL, or you want the double fold to cover your ears, select the Arctic Circle.

Why does the beanie not look like the pictures when I unpack it?

There are two most common reasons why the beanie would seem different upon opening it and first trying it on.

  1. Our rib-knit beanie models (Southlander and North Cap primarily) look very small when you unpack them. That is because of the nature of the knit as well as the material — it's not "pre-stretched", and has to start out tight. It shapes itself around you head after little time.
    PS: If you lend any to someone, and it get's stretched out too much, you can dip it in warm water, and after drying, it's back to where it started.
  2. All our beanies are fold-as-you-will, meaning that you can wear them unfolded, folded once, twice or even rolled up. These styles are each valid, but look very different. As a general rule, all our beanies, except the North Cap, are double folded in almost all our imagery. The North Cap is single folded to let that tip stand up.

Why are the beanies above the ear?

Our beanies are knit without a tag, so you may fold it once, twice, or even roll it up. We personally like the twice-folded style the best, and push that look most often in our marketing.

The history of the fold is, in short, that the laboring man would need some flexibility in headwear. When you need to hear, or if the sun pokes out, you fold it up. When the weather roughens, you fold it back down. It's sort of like zipping down your jacket when the sun peaks out.

What are the 20% other material in the Southlander and North Cap?

I like to have the opportunity to explain our reasoning before I disclose that it is nylon. We all hate plastic that ends up in nature, but we are using it in a product that is meant to last.

The reason we have 20% nylon is that it allows the yarn to be spun thinner, while keeping the needed durability. This makes these beanies thinner visually, but also a bit cooler, and makes them more suitable for all-year usage.

Other beanies are more suited to the winter, though they all work fine for windy cool days on the ocean, or high altitude hikes on a cloudy days.

Is everything actually made in Norway?

We hand knit every beanie in Norway, with yarn purchased from one of Norway's oldest yarn mills. This mill offers both Norwegian and internationally sourced wool.
We have purposefully selected yarn types sourced from South America and Australia, not to save money — the price points are approximately the same as for Norwegian wool — but because wool from these climates are softer, and less likely to itch.
If you want genuine Norwegian wool, and are ready to risk the itch, contact us and we'll see what we can do.

Do you ship with tracking?

To most of the world, we do. Free shipping with tracking.

There are a few rare instances where it has not been available, and then we select the best possible alternative. These packages also arrive with no trouble.

How does your warranty work?

If your beanie unravels under reasonable circumstances, within the first 10 years of its life, we will patch it for you for free. But you have to pay for shipping both ways. This is a way to maintain the beanie as long as possible, making it a keepsake.

Why are there loose threads in my beanie?

When a beanie is finished, the thread is attached by sowing it into the finished product several rounds. Sometimes that end thread comes poking out — most often on the inside, as we try attaching it that way. It doesn't mean it is coming loose. If it comes out on the outside, try pushing it back in — use a needle if needed. The beanie will not unravel — and if it does, please refer to our guarantee.

Why do you opt for wool?

We did not choose wool — hundreds of years of Norwegian tradition chose that for us. It is an amazing insulator, with the special feature that it pulls moisture away from your skin. Norwegians have sworn to wool both historically, and in modern day outdoors apparel. You just can't beat the natural fiber that is wool.

Does your Mom and Grandma really knit all the beanies?

It all started with my mom, then my grandma joined the team. My mother designs all the beanies (sometimes with input from me), and we recruit as many knitters as we need from around Norway. But it is always hand knit, the traditional way, and quality controlled by my mom.

How much of a pay cut does the knitter get?

We are not sharing numbers, because that would require giving you an understanding of our entire production cycle, including admin time, marketing, recruiting, packaging, shipping and so on.

But every knitter is happy with the pay (otherwise they wouldn't have worked with us), and they know the brand, the website, and the final price.

Why knit by hand? Machines are faster.

Hand knitting is the genesis and the core of our company. We hand knit because we are here to honor and tell the story of our Norwegian heritage. Generations after generations hand knitting wool apparel to keep their families warm. And the tradition is still alive and well. Also hand knit beanies comes with a personal touch and history that machine-knit goods just can't match.

Why was my package sent from Sweden?

I (the Son) actually live in Sweden, while my Mom remains in Norway and handles all the logistics over there. We ship large batches to Sweden in order to offer better shipping times and to be able to include tracking in the free shipping alternative.