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All-season wear, light cool weather days
Year-round comfort, ideal for moderate climate
Cold weather, great for fall and winter days
Versatile wear, comfortable for mild conditions
Curiosa and Limited Editions
You have been added to the Book Updates list. If you weren't really that interested, you can opt-out in any book-related email. Read more about the book below.
After 10 years of building a brand
Leaving the homeland in pursuit of adventure set off a series of unexpected events, all leading to Red Hat Factory being made. The company, in turn led me back to my Norwegian heritage and history, discovering treasure after treasure on the way.
The core thread is a rags-to-riches-story, but the rags are chaotic incompetence clad in passion, and the riches is succeeding in turning these churning dreams into a sustainable brand.
The story begins with the day I fell head over heels in love with Norway's endless mountainscapes. And with two major mountain trips being a core part of the Red Hat Factory story, you can expect us to return to the outdoors in grand fashion before it’s all over. With a camera and a script to tell a tale.
The summer of 2020 was a breaking point. I woke up several nights a week shaking with panic attacks, and our economy was a dark black hole of my own making. Red Hat Factory was about to go down with me, unless I could turn it all around.
The Red Hat Factory ethos is described in the mythical word Factorium. And the book digs deep into this ideology and what it means. What does it mean to resist, like red hatters have done before us. What value does it have to pursue a passion with excellence and abandon.
Like a beanie, all these threads weave together during the length of the book. From the chaos of youth, through the aim of a dream, until finally coalescing in the moment where I knew we’d make it to a solid sustainable brand.
My mom has always been the main driving force behind the product, and Kevin has been crafting our visual universe. My job has been knitting all these threads together in a story that makes a uniform brand. My primary tool — writing. At the ten years anniversary, it was time to take all these years of storytelling and gather them in a complete volume.
The story is told through my eyes, from the way my upbringing encouraged me to be creative, active, and spend time outdoors. And how all these things became a central part in our brand.
If you ended up on this page by way of book marketing but don't know who we are, let me shortly introduce us.
We are Red Hat Factory, and we hand knit wool beanies on the Norwegian South Coast. Honoring the 400 year old tradition of knitting in Norway, we do it the old fashioned way with only knitting needles, wool yarn, and a whole lot of patience.
We love the people, and the people loves us. (At least that's what the numbers indicate.)
