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All-season wear, light cool weather days
Year-round comfort, ideal for moderate climate
Cold weather, great for fall and winter days
Versatile wear, comfortable for mild conditions
REKNIT Series and Other Specials
You have been added to the Book Updates list. If you weren't really that interested, you can opt-out in any book-related email. Read more about the book below.
Pre-orders Open October 1st.Book Launches November 10th.
How I Built a Norwegian Heritage Outdoors Brand โ And Unexpectedly Fulfilled My Childhood Dream on the Way
You'll get the first chapter when you sign up
โa true Hobbit Adventure"
Merri M., Pre-reader of chapter 1
"Itโs beautiful!! Iโm deeply inspired. About 40 pages in after a midnight session. Couldnโt sleep, it was perfect. Itโll be the first physical book I finish in years."
Ethan Thompson, Marketing Director of WESN (Upon reading 2nd book draft)
โYour use of language and structure is excellent.โ
Knute S., Pre-reader of chapter 1
Bookended by two great road trips into the Norwegian mountains, this is a story about a childhood dream born, lost and recoveredโ the dream to start something of my own. But on the old worn mountain road where the story begins, the idea is only a vague and shapeless phantom leaping across Norwegian hills.
After a journey abroad and a fateful encounter taught me to appreciate my own family and cultureโs rich heritage of handmaking apparel, I returned home with a fresh idea โ one that would tie the Norwegian adventure spirit and love for the outdoors, toghether with the heat of the home and hearth. A company was born when my mom knit me my first red cap. Even so the adventure was just beginning.
Having no knowledge of how to build and sustain a company, an unknown road lay before me, and that road was riddled with monsters of fatigue, anxiety and deception. And ultimately, a jeering demon staring back at me from the mirror, one that would drag me back to the very beginning of all my dreams โ how could a man like me build something as great as what I had begun envisioning.
"Highly recommended to anyone who wants to dig deeper in the struggles and fears of bringing forth their own dreams from scratch, as well as inspiring to help you reflect in your own roots."
Pablo Diaz, Engineer at Scania (Upon reading 2nd book draft)
"I can almost smell the trees and feel the sunshine."
Bob Lukach, Pre-reader of chapter 1
"I absolutely loved it and cannot wait for the entire book to come out! I live in Alaska and enjoy reading about people and places in other northern climates. Also, I left my big corporate attorney job last year to start my own leadership consulting company which I just launched a few months ago. I find your story incredibly inspiring and look forward to reading more. Thank you!!"
Stephanie, Pre-reader of chapter 1
The story begins with the day I fell head over heels in love with Norway's endless mountainscapes. And with two major mountain trips being a core part of this story, you can expect us to return to the outdoors in grand fashion before itโs all over. With a camera and a script to tell a tale.
At the point in the story where I encounter red hats for the first time, we dive deeply into their history and what made them such iconic symbols for adventure. And as this thread connects with my own family history through the knitting of my first hat, we sprinkle the story with a plenty of gems from my family history, and my Norwegian heritage.
The summer of 2020 was a breaking point for my building of this company. I woke up several nights a week shaking with panic attacks, and our economy was a dark black hole of my own making. My company was about to go down with me, unless I could turn it all around.
The mountains which we travel through connect to sheep, connects to wool, connects to Grandma. Grandma in turn connects us to old Norwegian WWII stories that bears meaning to the brand. Me carrying a camera on those travels tie back to when I first began developing my skills in storytelling, which led to the brand being founded.
With my own travels and struggles to get this brand off the ground as a lens, all the threads will tie together in a fashion that when we finish it off, you'll look back and see how the sometimes meandering threads make a coherent picture. And my hope is that it'll give you a kick out the door and an inspiration to go on your own adventure.
Final draft is being edited.
Pre-order and launch dates are public!Respectively October 1st and November 10th.
Oh, there's too much right now for me to mention. I don't have time. Gotta go back to work.
The story is told through my eyes, from the way my upbringing encouraged me to be creative, active, and spend time outdoors. And how all these things shaped the brand I was to build.
My mom has always been the main driving force behind the product, and Kevin has been crafting our visual universe. My job has been knitting all these threads together in a story that makes a uniform brand. My primary toolย โ writing. The ten year anniversary seemed a suitable point in time to take all these years of storytelling and gather them in a complete volume.
If you have an audience to share the book with, you can apply for an Advance Reader Copy. The response to your application will come whenever the book is ready for ARC.
If you have no audience, sharing this page is a great way to help out.
If you ended up on this page by way of book marketing but don't know who we are, let me shortly introduce us.
We are Red Hat Factory, and we bring you hand knit wool beanies on the Norwegian South Coast. Honoring the 400 year old tradition of knitting in Norway, we do it the old fashioned way with only knitting needles, wool yarn, and a whole lot of patience.
We love the people, and the people loves us. (At least that's what the numbers indicate.)
