"It’s beautiful!! I’m deeply inspired. About 40 pages in after a midnight session. Couldn’t sleep, it was perfect. It’ll be the first physical book I finish in years."

Ethan Thompson, Marketing Director of WESN (Upon reading 2nd book draft)

The Story behind the brand is coming in 2026 — on our 10 year anniversary

It took a journey abroad to learn to appreciate my own heritage of knitting. And when I encountered the red hat and its inherent adventurous symbolism, I had my mom knit me my first red hat. The company was born between the two. A child of both the heritage and the adventure.

But having no knowledge of how to build a successful company, the adventure was just beginning. And that road was riddled with monsters of fatigue and deception (and a healthy dose of stupidity). And ultimately a jeering demon staring back at me from the mirror. How could a man like me build something as great as what I envisioned.

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"Highly recommended to anyone who wants to dig deeper in the struggles and fears of bringing forth their own dreams from scratch, as well as inspiring to help you reflect in your own roots."

Pablo Diaz, Engineer at Scania (Upon reading 2nd book draft)

"I just read chapter one and it’s really good! Your descriptions of the areas you traveled to are vivid and colorful and I can almost smell the trees and feel the sunshine. I also love the outdoors and (used to) hike and backpack. I’m looking forward to your next chapter."

Bob Lukach, Pre-reader of chapter 1

The Parts of the tale

The Norwegian Mountains

The story begins with the day I fell head over heels in love with Norway's endless mountainscapes. And with two major mountain trips being a core part of this story, you can expect us to return to the outdoors in grand fashion before it’s all over. With a camera and a script to tell a tale.

Red Hat And Knitting History

Where I encounter the red hats for the first time, we dive deeply into their history and what made them such iconic symbols for adventure. And as this thread connects with my own family history through knitting, we sprinkle the story with a lot of details from Norwegian knitting culture and history.

The Struggle

The summer of 2020 was a breaking point for my building of this company. I woke up several nights a week shaking with panic attacks, and our economy was a dark black hole of my own making. My company was about to go down with me, unless I could turn it all around.

Factorium

The mythical word Factorium will finally have meaning to you after you've read this book. It contains what has grown to become the central ethos of this brand.

All Threads Weave Together

The mountains which we travel through connect to wool and to grandma, grandma connect us to old WWII stories. Me carrying a camera on those travels tie back to when I first began developing my skills in story telling, which led to the brand being founded.

With my own travels and struggles to get this brand off the ground as a lens, all the threads will tie together in a fashion that when we finish it off, you'll look back and see how the sometimes meandering threads make a coherent picture. And my hope is that it'll give you a kick out the door and an inspiration to go on your own adventure.

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Current Progress

  • The Book

    Third draft is done – onto the fourth. Now it feels like a solid foundation upon which to expand on the prose and add more senses to each scene.

  • The Marketing

    In the middle of the video essay series, we've gone back to turn the '22 road trip Kevin and I had in Norway into a doc series. It's my favorite film we've made so far! Follow that on our on YouTube.

  • The Practicalities

    Chapter one is just released to the book list, and will be available to everyone who signs up from now.

    I also have decided on a publishing service, and have begun designing the first chapter as a template for the rest.

"I read some of the book and really enjoyed it. You’re a great writer, and I’d love to figure out how to help."

Secret Person, For Now (Upon reading 2nd book draft)

Why Write a Book?

My mom has always been the main driving force behind the product, and Kevin has been crafting our visual universe. My job has been knitting all these threads together in a story that makes a uniform brand. My primary tool — writing. At the ten years anniversary, it was time to take all these years of storytelling and gather them in a complete volume.

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Help This Book Reach the World

If you have an audience to share the book with, you can apply for an Advance Reader Copy. The response to your application will come whenever the book is ready for ARC.

If you have no audience, sharing this page is a great way to help out.

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But what the heck is this brand?

If you ended up on this page by way of book marketing but don't know who we are, let me shortly introduce us.

We are Red Hat Factory, and we hand knit wool beanies on the Norwegian South Coast. Honoring the 400 year old tradition of knitting in Norway, we do it the old fashioned way with only knitting needles, wool yarn, and a whole lot of patience.

Meet Our Main Beanie Collection

1 4

5000+ Beanies Sold and 600+ reviews later

We love the people, and the people loves us. (At least that's what the numbers indicate.)