
"Beautiful handcraft that is made to last."
Aleks Grey, Norwegian Artist & Southlander Owner | @aleksgrey
Choose your Southlander, or scroll down to learn more
Regular fits almost everyone. Only pick XL if you are known to have a particularly large head.
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Norwegian Heritage Embodied
Norway made
Keeping with the four centuries old tradition of Norwegian hand knitting, we knit every piece with patience and attention to detail. Our family have done so since grandma began knitting in 1932.
We are here to share with you the experience of growing up with hand knit wool, right off the needles. No gimmicks, just the wool, the honed skill, and the patience.
The Southlander
Our Southlander was an attempt to hone in on simplicity and create a classic. Norwegian culture’s deeply rooted love for the outdoors is seen in us naming our beanies after the four winds.
The Southlander is round and mellow, just like the South Coast of Norway, where it also happens to be made. It is knit using a classic knitting technique with alternating right and wrong stitches, resulting in a simple, timeless pattern, that makes for a very stretchy one-size beanie.
Uniting the locals
Norwegians already knit for pleasure, in their own houses, and we used this existing culture, to offer a secondary income for passionate knitters. We don’t employ anyone, but pay per beanie.
The Norwegian yarn mill that supplies us has been around since 1888, and are outspoken and detailed about their care for animals and humans along the entire line of production, whether its imported raw wool, or from Norway.
Leftover yarn from knits is gathered, and used first for Mom’s Market custom knits, then the final leftover stubs are used for pillow stuffing.
"Beautiful handcraft that is made to last."
Aleks Grey, Norwegian Artist & Southlander Owner | @aleksgrey
"This traditionally handcrafted knit cap is a true gem!"
Sebastian Cronholm, Denim x Vintage Connoisseur & Southlander Owner | @swe_denim
"I’ve owned my Red Southlander for a bit more than two years now, and the longer I have it, the more I fall in love with it."
Ethan Thompson, Foodie, Barber & Southlander Owner | @dontstopbeliethan
About the Southlander
The Southlander is a hand knit wool beanie, knit the old fashioned way, with two knitting needles and a whole lot of patience. It is knit in Norway, on the South Coast, by a variety of knitters. No matter which knitter, each beanie goes trough the same quality control, and each knitter is selected through a few (paid) test knits. Each Southlander comes with signed Certificate of Authenticity, signed by the knitter of your particular beanie.
We knit with wool, the Southlander being 80% sheep wool. Sheep wool is by far the most common knitting material in Norway, historically and in modern times alike. The 20% other percent are nylon, which strengthens the thread, and makes the Southlander an all-round beanie, as opposed to the thickness of pure wool, which produces more of a pure winter beanie.
Hailed by Norwegians for centuries, sheep wool is the number one choice among knitters. Along with choosing wool because of its historical significance in Norwegian knitting history, there are timeless features associated with wool.
The raw sheep wool we use is mostly sourced from Paraguay, selected because of the softer wool that the tropical climate produces. The yarn is processed into yarn on the Norwegian West Coast, in one of Norway's oldest yarn mills.
We also dabble in other areas of handcraft, usually in collaboration with artists, such as our handcrafted caps and hand inked artwork.
Frequently asked beanie questions