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All-season wear, light cool weather days
Year-round comfort, ideal for moderate climate
Cold weather, great for fall and winter days
Versatile wear, comfortable for mild conditions
Soft and cozy, perfect for little ones
Curiosa and Limited Editions
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When we tried different color combinations for a retro beanie, this one triggered something in me.
Something about the combination brought me back to my Donald Duck magazines that I drowned myself in during the 90’s, and particularly, the ice cream ads that was targeted straight at my 6 year old mind. Clear, crisp color combinations — they clearly worked, since they linger in my mind a decade later.
Aside from that, it’s just a good looking color combination.
The 1997 is a Southlander, knit with leftover yarn from our main models. It is part of my mom’s innate recycling program. She saves every thread — first to knit leftover beanies like these, then the final stubs are used as pillow stuffing.
About the 1997
The 1997 is a Southlander knit with leftover yarn from our other beanies collection. It features 80% wool, like the Southlander, and a color scheme inspired by my childhood in the 90’s.
The Southlander is knit with a classic 2R 2W pattern, making it very stretchy. Many are surprised by how small it seems when they first open it, but it stretches to fit most people.
It is using wool from Uruguay, processed in a mill at the Norwegian West Coast. South American wool is softer than Norwegian wool because of the climate, and it brings this beanie’s coarseness below the itching threshold.
Hailed by Norwegians for centuries, sheep wool is the number one choice among knitters. Along with choosing wool because of its historical significance in Norwegian knitting history, there are timeless features associated with wool.
The raw sheep wool we use is mostly sourced from Paraguay, selected because of the softer wool that the tropical climate produces. The yarn is processed into yarn on the Norwegian West Coast, in one of Norway's oldest yarn mills.
We also dabble in other areas of handcraft, usually in collaboration with artists, such as our handcrafted caps and hand inked artwork.
Frequently asked beanie questions
The most common question is about sizing, and it is actually a bit complex, so take the time to read about your beanie below.
There are two most common reasons why the beanie would seem different upon opening it and first trying it on.
Our beanies are knit without a tag, so you may fold it once, twice, or even roll it up. We personally like the twice-folded style the best, and push that look most often in our marketing. The history of the fold is, in short, that the laboring man would need some flexibility in headwear. When you need to hear, or if the sun pokes out, you fold it up. When the weather roughens, you fold it back up. It's sort of like zipping down your jacket when the sun peaks out.
I like to have the opportunity to explain our reasoning before I disclose that it is nylon. We all hate plastic that ends up in nature, but we are using it in a product that is meant to last.
The reason we have 20% nylon is that it allows the yarn to be spun thinner, while keeping the needed durability. This makes these beanies thinner visually, but also a bit cooler, and makes them more suitable for all-year usage.
Other beanies are more suited to the winter, though they all work fine for windy cool days on the ocean, or high altitude hikes on a cloudy days.
We hand knit every beanie in Norway, with yarn purchased from one of Norway's oldest yarn mills. This mill offers both Norwegian and internationally sourced wool. We have purposefully selected yarn types sourced from South America and Australia, not to save money — the price points are approximately the same as for Norwegian wool — but because wool from these climates are softer, and less likely to itch. If you want genuine Norwegian wool, and are ready to risk the itch, contact us and we'll see what we can do.
Yes we do. We ship for free worldwide with tracking.
If your beanie unravels under reasonable circumstances, within the first 10 years of its life, we will patch it for you for free. But you have to pay for shipping both ways. This is a way to maintain the beanie as long as possible, making it a keepsake.
When a beanie is finished, the thread is attached by sowing it into the finished product several rounds. Sometimes that end thread comes poking out — most often on the inside, as we try attaching it that way. It doesn't mean it is coming loose. If it comes out on the outside, try pushing it back in — use a needle if needed. The beanie will not unravel — and if it does, please refer to our guarantee.
We did not choose wool — hundreds of years of Norwegian tradition chose that for us. It is an amazing insulator, with the special feature that it pulls moisture away from your skin. Norwegians have sworn to wool both historically, and in modern day outdoors apparel. You just can't beat the natural fiber that is wool.
It all started with my mom, then my grandma joined the team. My mother designs all the beanies (sometimes with input from me), and we recruit as many knitters as we need from around Norway. But it is always hand knit, the traditional way, and quality controlled by my mom.
We are not sharing numbers, because that would require giving you an understanding of our entire production cycle, including admin time, marketing, recruiting, packaging, shipping and so on. But every knitter is happy with the pay (otherwise they wouldn't have worked with us), and they know the brand, the website, and the final price.
Hand knitting is the genesis and the core of our company. We hand knit because we are here to honor and tell the story of our Norwegian heritage. Generations after generations hand knitting wool apparel to keep their families warm. And the tradition is still alive and well. Also hand knit beanies comes with a personal touch and history that machine-knit goods just can't match.
I (the Son) actually live in Sweden, while my Mom remains in Norway and handles all the logistics over there. We ship large batches to Sweden in order to offer better shipping times and to be able to include tracking in the free shipping alternative.