We Believe In Craftsmanship By Hand

Every single cap you buy from us is hand knit on the Norwegian South Coast — the slow, meticulous way.

As reviewed in Outside magazine mentions our beanies

“To everyone else it looks like a nicely designed hat, but to me it’s even more special because I know I’m wearing a one-off piece that was made with care.”

— Jakob Schiller / Outside Magazine

We Want You Happy

Our hundreds of positive reviews came by putting you first. Aside from crafting an excellent product, that means Free Shipping, 60-Day Returns, and 10-Years Warranty.

*You pay for return shipping. Limited warranty covers the hat unravelling under reasonable use.

What Makes the Southlander Special

Aside from the skillfully executed traditional rib-knit, and a clever decrease, the wool is the core of the product.

Itch-free Wool

The yarn in this model, while produced on the Norwegian West Coast, is purposefully sourced from Uruguay, where the climate produces softer and itch-free wool. We'd love to use Norwegian wool (which is available to us, at the same price point), but it tends to be coarser and more itchy. So the comfort of the model won out over brand optics.

We're also working with a yarn mill that has stated to me in conversation that "quality wool comes from well treated sheep."

Thin All-season Thread

As opposed to our other 100% wool beanies, the 20% nylon in this model allows the yarn to be thinner while still sturdy, thus making the model more all-season. We use it for cold summer nights, windy boat rides and high altitude hikes — even down to a few degrees below freezing.

And to avoid plastic ending up in nature, we first of all craft a quality product that you would not want to lose, and secondly deliver a 10-Year Patching Warranty.

Providing Knitters with an Income

Norway's rich knitting culture gives us an overflow of hobby-knitters. We have been able to create an outlet where they can earn a side income from their time spent knitting.

We cover everything, even down to accounting, so they can just knit as they've always done — now with an additional income. That is why we say, the only way to get closer to Norwegian knitting culture is to travel here yourself and make a friend who can knit.