Hand knit wool beanie, red, portrait
Hand knit wool beanie, product logo

Handmade in Norwegian Homes

Built for the Great Outdoors

Hand knit wool beanie, red, portrait

We hand-knit every single cap in line with 400 years of Norwegian tradition

Choose Your Color

Free Worldwide Shipping • 10-Year Warranty • 60-Day Returns

As reviewed in Outside magazine mentions our beanies

“To everyone else it looks like a nicely designed hat, but to me it’s even more special because I know I’m wearing a one-off piece that was made with care.”

— Jakob Schiller / Outside Magazine

The Southlander hand knit wool beanie, mint blue The Southlander hand knit wool beanie, green The Southlander hand knit wool beanie, light beige speckled
  • Free Worldwide Shipping

    Even on single beanie orders

  • 60 Days Money Back Guarantee

    You only pay for return shipping

  • 10 Years Warranty

    Patch it rather than discarding it

Beanies being hand knit

400 Year Old Recipe

Crafted By Hand. Worn For Life.

Every Southlander is hand-knit the way it’s been done for centuries — needles, a thread of yarn, and whole lot of patience. It’s slow. It’s meticulous. And it’s the reason why these beanies feel like nothing else you’ve ever owned.
It results in:

  • A fit that molds to your head, like it was made just for you.
  • A textured look, deriving directly from the stitches used in its making.
  • Fold-as-you will with no tag to disrupt your style.
  • A little bit of Norway’s soul in every thread.
Sheep wool

Natural Wool Material

Nature's Warmest Invention

Norwegian winters aren’t kind. But wool is. It’s been our secret weapon for centuries. Naturally insulating, moisture-wicking, and soft enough to wear all day.
Our wool does more than make you warm:

  • It pulls moisture away from your skin, so no matter the weather, you stay comfortable.
  • No itch! We made sure to select the most comfortable sheep wool available to us.
  • We've made sure we use a yarn mill which believe that well cared for sheep produce the best wool.
  • For the Southlander we picked 80% sheep wool, with strengthening nylon, allowing for thinner yarn, while retaining durability. It's as all-season as a wool beanie comes!
  • Over 4000 Southlanders sold

    About 15k knitting hours worth of beanie

  • Sold to over 55 countries

    And every American state

Hand knit wool beanie, red Hand knit wool beanie, red, full body portrait Hand knit wool beanie, red, portrait

How About a Little More Backstory?

As Written By Our Founder

When me and my mom first designed the Southlander, we didn’t plan on starting a beanie company. . .

We were making MY OWN dream beanie.

Photo from the Red Hat Factory founder story The Red Hat Factory story, part 1
Photo from the Red Hat Factory founder story Photo from the Red Hat Factory founder story
The Red Hat Factory story, part 3

This design is what we renamed to “the Southlander” once we established our company.