Handmade in Norwegian Homes

Built for the Great Outdoors

We hand-knit every single cap in line with 400 years of Norwegian tradition

Choose Your Color

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Wie überprüft in

"Für alle anderen sieht es aus wie eine schön designte Wollmütze. Für mich ist sie jedoch besonders, da ich ein Einzelstück trage, das mit großer Sorgfalt gemacht wurde."

— Jakob Schiller / Outside Magazine

Over 3800 Southlanders sold

About 15k knitting hours worth of beanie
Sold to over 55 countries

And every American state

Traditional Make

Knitted the Old Fashioned Way

The Southlander is made with a classic rib-knit, and derives its look from the make.

We make every single one in homes on the South Coast of Norway, and stick to the 400 year old recipe:

Two knitting needles
A thread of yarn
A skill honed with years of usage
A whole lot of patience

Natural material

The Wonders of Wool

Norwegians have sworn to wool from ancient times — all the way until today.

Wool is praised for:

Its ability to draw moisture away from the skin, leaving you warm and nice despite the conditions
Nearness to nature — you can’t find a fabric more shaped by the elements
Shearing doesn’t harm its producer, the sheep

Comfort Comes First

Itch Free Wool

Nudged by my Mom's long experience, we opted for South American raw wool, processed on the Norwegian West Coast. The wool is softer than its Norwegian counterpart, so we put your comfort before our brand image, in this case.

Versatile Style

Fold-as-you-will

Due to how the beanie is made — in one long piece — we opted for the old fashioned tagless experience. There is no brand or markings on the beanie itself.

This enables you to fold it as you will — once (the Classic), twice (the Fisherman Beanie), or many other options.