A Deeply Norwegian Founder's Tale

Red Thread is the deeply personal memoir covering how Benjamin Antoni Andersen started the Norwegian outdoors brand Red Hat Factory — which makes wool caps the old-fashioned way — and all the challenges he faced on the way.

Cover Blurb

More than twenty years ago, on a narrow Norwegian mountain road, a childhood dream began forming. But it was in seed-form — as vague and misty as the distant vistas that inspired it.

Years later, by way of meeting a rather innocuous Red Hat Cult, I stumbled into starting my own hat company, deeply rooted in my family’s heritage of hand-knitting. Lost and anxious, far from home — far from those mountains I loved — the dream seemed to coalesce into something tangible. But that was when the Norwegian demon I’d carried since childhood awoke.

Before it all was over, I would have to return to where the dream had been born, understand what had been lost on the way, and reclaim it.

About the Author

Benjamin Antoni Andersen has freelanced as a designer, creative writer, and web developer since 2009 — with the later years being focused on building brands. In 2016, he finally discovered his own story to tell, and started Red Hat Factory. On this ten-year anniversary, it has grown to a size where it pays the bills and has replaced his freelancing.

Writing has always been the one skill which he has gravitated towards while exploring all things media-related. And now, finally comes his first book.