We Love Independent Bookstores

Therefore we'd like to invite you to share the spoils of our marketing campaign

[Read about our book here.]

Here's the deal: When we are ready for pre-orders (Nov. 10) we will have a section on our landing page that looks like this:

Support Your Local Bookstore

Stores in the U.S. that Carry Red Thread

California

New York

Washington

Texas

Minnesota

We will hone in on these states, which have garnered the most interest during our current pre-release sign up campaings.

We are a Norwegian beanie brand, and this book is our founder's story

As reviewed in Outside magazine mentions our beanies

“To everyone else it looks like a nicely designed hat, but to me it’s even more special because I know I’m wearing a one-off piece that was made with care.”

— Jakob Schiller / Outside Magazine

Red hand knit wool beanie

"Beautiful handcraft that is made to last."

Aleks Grey, Norwegian Artist & Southlander Owner | @aleksgrey
Red hand knit wool beanie

"This traditionally handcrafted knit cap is a true gem!"

Sebastian Cronholm, Denim x Vintage Connoisseur & Southlander Owner | @swe_denim

We are rated 4.9/5 ⭐⭐⭐⭐⭐

1000+ Verified Reviews — 8000+ Beanies Sold

Read All Our Reviews
Hand knit wool beanie, red Hand knit wool beanie, red, full body portrait Hand knit wool beanie, red, portrait

How About a Little More Backstory?

When we first designed the Southlander, we didn’t plan on starting a beanie company. . .

We were making MY OWN dream beanie.

This design is what we renamed to “the Southlander” once we established our company.

Want to look around more?

Our main collection also includes...

And the iceberg doesn't stop there

We have periodic, limited drops of custom color combos...

...and a few mainstay designs a little aside from the ordinary.