Fresh Off the Needles

Knit In Line With 400 Years of Norwegian Heritage

Free Shipping • All Duties Paid • 10-Year Warranty • 60-Day Returns

As reviewed in

“To everyone else it looks like a nicely designed hat, but to me it’s even more special because I know I’m wearing a one-off piece that was made with care.”

— Jakob Schiller / Outside Magazine

When we first designed the Southlander, we didn’t plan on starting a beanie company. . .

We were making MY OWN dream beanie.

This design is what we renamed to “the Southlander” once we established our company. And this is the core of that first model . . .

The Classic Rib-knit

A look derived from the knitting method

Since that first beanie, we have stuck to the same location — the Norwegian South Coast — and we still hand knit every hat in line with 400 years of Norwegian heritage, using

Two knitting needles
A thread of yarn
A skill honed with years of usage

Over 3800 Southlanders sold

About 15k knitting hours worth of beanie
Sold to over 55 countries

And every American state

Natural material

The Wonders of Wool

Norwegians have sworn to wool from ancient times — all the way until today.

Wool is praised for

Its ability to draw moisture away from the skin, leaving you warm and nice despite the conditions
Nearness to nature — you can’t find a fabric more shaped by the elements
Shearing doesn’t harm its producer, the sheep

Free Worldwide Shipping

No minimum order value
60 Days Money Back Guarantee

You only pay for return shipping
10 Years Warranty

Patch it rather than discarding it

And finally. . .

No-itch, and fold-as-you-will

Nudged by my Mom's long experience, we opted for South American raw wool, processed on the Norwegian West Coast. The wool is softer than it's Norwegian counterpart, so we put your comfort before our brand image, in this case.

Secondly, due to how the beanie is made, we opted for the old fashioned tagless experience, which enables you to fold the hat however you want to — once (the Classic), twice (the Fisherman Beanie), or many other options.