Red Thread hardcover book by Red Hat Factory founder Benjamin Antoni Andersen

U.S. Bookstores Only

Red Thread hardcover book by Red Hat Factory founder Benjamin Antoni Andersen

Stock our book — We will run ads in your town and add you to our landing page

Available through Ingram - standard discount - returnable. Pre-order campaing begins Nov 10. Book releases Dec 8.

Scroll down for detailed info about the campaign.

Join the Campaign

If you have questions, you can talk to us at hello@redhatfactory.com

The book is the founder's story behind our Norwegian beanie brand

Our Beanies Reviewed in Outside magazine mentions our beanies

“To everyone else it looks like a nicely designed hat, but to me it’s even more special because I know I’m wearing a one-off piece that was made with care.”

— Jakob Schiller / Outside Magazine

Read about the book

Details About the Campaign & Book

THE CAMPAIGN

  • Book launch is December 8. (and pre-orders open November 10.)
  • One week before and after launch day, we will run a campaign targeted at the specific towns where our partner bookstores (you) reside. Join the campaing to have your town added. On the landing page there will be a list of partner bookstores, organized as shown below.
  • If you are able to make some good film material, featuring your bookstore, and our book, we might be willing to run that video as an ad in your region. But this is something for us to discuss at hello@redhatfactory.com

THE BOOK

  • We are publishing through Ingram. The title is "Red Thread – My Unexpected Journey": Paperback ISBN: 978-91-531-4325-3; Hardback ISBN: 978-91-531-4327-7
  • Yes, we do the industry standard wholesale discount + returns .
  • No AI as been used in the book-writing (which in our opinion should be obvious).
  • We are also hoping to build good relationships with independents for potential future book releases.

This is what the landing page section for bookstores will look like:

Support Your Local Bookstore

Stores in the U.S. that Carry Red Thread

California

New York

Washington

Texas

Minnesota

If you have questions, email us and let's talk.