{"title":"Books","description":null,"products":[{"product_id":"red-thread-my-unexpected-journey-a-norwegian-outdoors-brands-founders-story","title":"Red Thread: My Unexpected Journey — A Norwegian Outdoors Brand's Founder's Story","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRed Thread\u003c\/span\u003e\u003cspan\u003e is the \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003edeeply personal memoir\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003ecovering how Benjamin Antoni Andersen started the \u003c\/span\u003e\u003cstrong\u003eNorwegian outdoors brand Red Hat Factory\u003c\/strong\u003e\u003cspan\u003e — which makes wool caps the old-fashioned way — and all the challenges he faced on the way.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eCover Blurb\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMore than twenty years ago, on a narrow Norwegian mountain road, a childhood dream began forming. But it was in seed-form — as vague and misty as the distant vistas that inspired it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYears later, by way of meeting a rather innocuous Red Hat Cult, I stumbled into starting my own hat company, deeply rooted in my family’s heritage of hand-knitting. Lost and anxious, far from home — far from those mountains I loved — the dream seemed to coalesce into something tangible. But that was when the Norwegian demon I’d carried since childhood awoke.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBefore it all was over, I would have to return to where the dream had been born, understand what had been lost on the way, and reclaim it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBenjamin Antoni Andersen has freelanced as a designer, creative writer, and web developer since 2009 — with the later years being focused on building brands. In 2016, he finally discovered his own story to tell, and started Red Hat Factory. On this ten-year anniversary, it has grown to a size where it pays the bills and has replaced his freelancing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWriting has always been the one skill which he has gravitated towards while exploring all things media-related. And now, finally comes his first book.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Red Hat Factory","offers":[{"title":"Hardcover","offer_id":59197274653004,"sku":"RHF-B-RT02","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"Paperback","offer_id":59197274620236,"sku":"RHF-B-RT01","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1729\/8315\/files\/9153143256.jpg?v=1791973769"}],"url":"https:\/\/redhatfactory.com\/de-at\/collections\/books.oembed","provider":"Red Hat Factory","version":"1.0","type":"link"}